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Privacy Policy

Effective Date: January 1, 2024 | Last Updated: January 1, 2024

Cash 4 Gold Trading Post ("we," "us," or "our") operates the website cash4goldtradingpost.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or contact us regarding our services.

1. Information We Collect

Information You Provide Directly

When you contact us through our website contact form, call us, or visit one of our locations, we may collect:

  • Name and contact information (phone number, email address)
  • Description of items you wish to sell or have appraised
  • Any other information you voluntarily provide

Information Collected Automatically

When you visit our website, we may automatically collect certain information through cookies and similar technologies, including:

  • IP address and general geographic location
  • Browser type and version
  • Pages visited and time spent on pages
  • Referring website or search terms used to find our site

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Provide quotes or appraisals for items you wish to sell
  • Improve our website and services
  • Understand how visitors use our website (via analytics)
  • Comply with applicable laws and regulations

3. Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, LLC. Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

3a. Meta (Facebook) Pixel

We use Meta Pixel (from Facebook) to see which of our ads are working and which aren't. It tracks what pages you visit on our site and sends that info to Meta so we can show relevant ads on Facebook and Instagram. It also collects basic device info like your browser type.

If you'd rather not see targeted ads, you can change your preferences in your Facebook Ad Settings or opt out through the Digital Advertising Alliance.

3b. Cloudflare

Our website runs through Cloudflare, which speeds up page loads and blocks malicious traffic. Cloudflare may set a cookie (__cf_bm) on your device for bot detection. See Cloudflare's Privacy Policy for details.

4. Contact Form & FormSubmit

Our contact form is processed through FormSubmit.co, a third-party form processing service. When you submit a contact form, your information is transmitted to FormSubmit.co to deliver your message to us. Please review FormSubmit's privacy policy for information about how they handle your data.

5. Information Sharing & Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties except as described in this policy. We may share your information in the following circumstances:

  • Service Providers: Third-party vendors who assist in operating our website or conducting our business (e.g., FormSubmit, Google Analytics, Meta/Facebook, Cloudflare), subject to confidentiality agreements
  • Legal Requirements: When required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights or comply with a judicial proceeding
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Cookies

Our website uses cookies — small text files placed on your device — to enhance your browsing experience and collect analytics data. You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of certain features on our site.

7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

9. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of certain data processing activities

To exercise any of these rights, please contact us using the information below.

10. Third-Party Links

Our website may contain links to third-party websites (such as Google Maps). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

Cash 4 Gold Trading Post
Central New Jersey
Phone: (732) 444-2022
Website: cash4goldtradingpost.com