Where is the East Brunswick gold shop, and when is it open?
The store is at 111 Main St Suite 9, East Brunswick NJ 08816, on Main Street a short hop off the Route 18 corridor and minutes from Route 1. There is parking at the door, the counter is staffed by people who buy metal all day, and you can walk in without booking anything. If you searched for a gold shop near you in Middlesex County, this is the closest Cash 4 Gold Trading Post counter for East Brunswick, Milltown, Old Bridge, Sayreville, South River and Spotswood.
| Day | Walk-in hours | Good to know |
|---|---|---|
| Mon–Fri | 10 AM – 6 PM | Quietest early afternoon; a small lot takes about 15 minutes |
| Sat | 10 AM – 3 PM | Busiest day; arrive with an hour of daylight to spare |
| Sun | Closed | Closed all day, so plan a weekday or Saturday visit |
Directions, the map pin and the full store profile live on the East Brunswick store page. Bringing a large estate lot or a full coin collection? A quick call to (732) 898-6565 first means the right buyer is at the counter when you arrive.
Bring it in and watch it tested, free, with no obligation to sell.
📞 Call East Brunswick, (732) 898-6565What is my gold worth today?
Almost all gold jewelry is bought for its melt value: the weight of the pure gold inside it, priced against the live gold spot price at the moment you sell. The price on the original jewelry-store tag included design, branding and markup, and none of that comes back when a piece is sold for cash. Understanding that one distinction is what separates a seller who feels cheated from one who knows exactly what to expect.
Two numbers decide everything: purity and weight. Purity is stamped on the piece as a karat number or a three-digit fineness number, and weight is read off the scale in grams. Here is what each stamp means.
| Karat stamp | Fineness stamp | Pure gold content | Where you usually see it |
|---|---|---|---|
| 10K | 417 | 41.7% pure gold | Class rings, budget chains, older costume-adjacent pieces |
| 14K | 585 or 583 | 58.5% pure gold | The most common karat in American jewelry: chains, bands, bracelets |
| 18K | 750 | 75.0% pure gold | Designer and European pieces, richer color, more gold per gram |
| 22K | 916 | 91.7% pure gold | Indian, South Asian and Middle Eastern jewelry, soft and deep yellow |
| 24K | 999 or 999.9 | 99.9% pure gold | Bullion bars and investment coins, too soft for daily-wear rings |
| GP, GEP, GF, RGP, HGE | none | Trace only | Plated or filled base metal, not solid gold, little to no scrap value |
Once you know the karat and the grams, the arithmetic is fixed. We use $S below as a placeholder for the live gold spot price per troy ounce on the day you sell, because that number moves by the second and no honest page can pin it down in advance.
Worked example. Say you bring in a 14K chain that weighs 20 grams.
- Pure gold content: 20 grams × 0.585 = 11.66 grams of pure gold.
- Convert to troy ounces: 11.66 ÷ 31.1035 = 0.3749 troy ounces.
- Multiply by the live spot price: 0.3749 × $S = the chain's melt value that day.
Swap the purity decimal for any other karat: 10K uses 0.417, 18K uses 0.750, 22K uses 0.917 and 24K uses 0.999. One troy ounce is 31.1035 grams, which is not the same as a kitchen ounce, and a pennyweight is about 1.555 grams. Ask any buyer which unit they are weighing in and make sure the quoted price uses the same unit. If you want the longer version of this math, along with hallmarks, testing and scams, read our complete guide to selling gold in New Jersey or the plain-English walkthrough of how we pay you.
A stamp is a claim, not a proof, which is why the XRF test matters in both directions. Under-karated pieces exist, and so do unstamped pieces that turn out to be solid gold. Never throw an unmarked item away on a guess, and if you want to sanity-check something at home first, here is how to tell if gold is real.
How do I sell coins for cash?
Coins are the one category where a melt-only quote can cost you real money, so they are sorted before they are priced. Every coin has two possible values: the metal inside it, and what collectors will pay for that specific date, mint mark and condition. A jar of silver quarters is priced on metal. A single key-date piece in the same jar may be worth several times its silver. Our counter checks both and pays the higher of the two, and nothing is melted that is worth more intact.
| What you have | What it actually is | How it gets valued | How to bring it |
|---|---|---|---|
| Dimes, quarters and half dollars dated 1964 or earlier | 90% silver US coinage | Silver content by weight against the live silver spot price | Loose, rolled or bagged, uncleaned |
| Morgan and Peace silver dollars | 90% silver, frequently collectible | Checked for date, mint mark and grade, then the higher of metal or collector value | Leave them in holders, tubes or albums |
| American Silver Eagles, rounds and bars | 99.9% fine silver bullion | Priced close to the live silver spot price | Original tubes and packaging welcome |
| American Gold Eagles, Krugerrands, Maple Leafs | 22K or 24K gold bullion | Priced close to the live gold spot price | Keep capsules and assay cards sealed |
| Pre-1933 US gold: $2.50, $5, $10 and $20 pieces | 90% gold, very often collectible | Graded before pricing, then the higher of metal or collector value | Never clean or polish them first |
| Foreign and world coins | A mix of silver, gold and base metal | Sorted by country and type, precious metal separated out | Bring the whole jar or folder |
| Inherited collections, albums and dealer lots | Usually all of the above at once | Sorted piece by piece before any bulk figure is discussed | Bring it complete, including the empty pages |
Two habits protect you more than anything else. Do not clean coins, because cleaning damages surfaces and can remove collector value permanently. And do not break up a collection before you sell it, because sets, runs and original holders often carry more together than apart. If coins are the main reason you are coming in, start with selling coins in East Brunswick, our East Brunswick coin shop page, or the walkthrough for selling gold coins. There is also a longer piece on what coin buyers in East Brunswick look at first.
What do you buy at the counter?
Broken counts. Tangled counts. Single earrings count. Nothing needs to be sorted, cleaned or repaired before you bring it, and there is no minimum lot size: one ring is a perfectly normal visit.
| Category | Examples we see every week | Condition matters? |
|---|---|---|
| Gold jewelry | Chains, rings, bracelets, earrings, pendants, brooches, charms | No, damage does not reduce melt value |
| Scrap and broken gold | Knotted chains, single earrings, bent bands, charms with no chain | No, it is bought purely on gold content |
| Gold bullion | Bars from 1 gram to 1 kilo, rounds, mint-issued coins | Sealed assay packaging is a plus, not a requirement |
| Coins and currency | US silver coinage, bullion coins, world coins, whole collections | Yes, condition and date can lift value above metal |
| Dental gold | Crowns, bridges and dental scrap, usually 10K to 16K alloy | No, and attached tooth material is fine |
| Silver, platinum and palladium | Sterling flatware and hollowware, .999 bars, platinum jewelry | No, tarnish and dents do not matter |
| Estate and inherited lots | Full jewelry boxes, safe-deposit contents, mixed family collections | Yes, pieces are checked for value above melt before anything else |
Deeper detail by category: scrap and broken gold, dental gold, and estate and inherited jewelry.
What happens when I walk in?
The whole thing is done in front of you, on your side of the counter. A small lot usually takes about fifteen minutes.
- You hand over what you brought. No appointment, no sorting, no cleaning. Bring the pieces you are unsure about too, because a free test settles the question either way.
- Items are separated by karat and by type. Mixed karats are never weighed together. A 10K bracelet and an 18K ring hold very different amounts of gold, so they are grouped and weighed separately.
- Each group is XRF tested. The analyzer reads the exact metal composition in seconds without scratching, cutting or acid. Plated and filled pieces show up instantly. You see the reading.
- Everything is weighed on a certified scale that faces you. New Jersey's Office of Weights and Measures certifies dealer scales, and you can read the grams straight off the display.
- Coins, designer pieces and antiques get a second look. Anything that might carry value above melt is checked before a melt number is ever quoted.
- You get one firm number, with the math shown. Weight, purity and the live spot price used, itemized so you can check it.
- You decide. Say yes and cash changes hands before you leave, with no processing period and no check in the mail. Say no and your items go home with you exactly as they arrived.
There is no fee for testing, no fee for an appraisal and no pressure to sell. Cash 4 Gold Trading Post has been family owned since 2012, is veteran, woman and minority owned, is licensed, bonded and insured, and holds a 4.9 star rating across 984 reviews. More than 500,000 customers have been served across our 8 New Jersey locations.
Walk in with it, watch it tested, leave with cash the same visit.
📞 Call East Brunswick, (732) 898-6565What do I need to bring to sell gold in New Jersey?
New Jersey law requires every licensed precious-metals dealer to record a valid government-issued photo ID for each transaction, so no ID means no sale, at any legitimate buyer in the state. The transaction is recorded as the statute requires and you keep a detailed receipt. Here is the short checklist.
- A valid government photo ID. A New Jersey driver's license, a state ID card from any US state, a US passport or a military ID all qualify.
- Everything you might sell, including the maybes. Pieces you suspect are costume, unstamped items, single earrings and the tangled knot at the bottom of the drawer. Testing is free, so let the analyzer decide.
- Nothing cleaned or polished. Polishing removes metal and can strip collector value off coins and antique pieces. Bring it exactly as it is.
- Sets kept together. A matching pair, a ring-and-band set, or a coin run in its original album is often worth more whole than split up.
- Any paperwork you happen to have. Receipts, certificates, appraisals, coin holders, watch papers or a date-of-death valuation for inherited items. None of it is required, and all of it helps.
More common questions are answered on our FAQ page, and you can compare all 8 Central New Jersey stores if East Brunswick is not the closest counter to you.
Can I get a loan instead of selling?
Not at this counter, and it is a fair thing to settle before you drive over. Some people walk in to sell, and some walk in because they need cash for a few weeks and want the piece back afterwards. Those are two different products, and Cash 4 Gold Trading Post does the first one: we buy outright, so the number you hear here is a purchase price.
The distinction is simple. A collateral loan advances cash against an item, which is held until the loan is repaid with interest on the agreed terms, and forfeited if it is not. An outright sale ends the transaction instead: you take the cash, the item is ours, and nothing is owed, so there is no interest running, no repayment date and no way to lose the piece to a missed deadline. If sentiment is attached to something, that is worth weighing before you sell it rather than after. If the item has been sitting unworn in a drawer for a decade, selling is usually the simpler answer. Our East Brunswick page on pawning versus selling lays out the comparison in more detail.
Frequently asked questions
Do I need an appointment to sell gold in East Brunswick?
No. Walk into 111 Main St Suite 9 during opening hours with your items and a photo ID. A small lot is usually tested, weighed and quoted in about fifteen minutes. For a large estate lot or a full coin collection, a quick call to (732) 898-6565 first means the right buyer is on the counter when you arrive.
How fast do I get paid?
Same day, in the same transaction. There is no consignment period, no processing wait, no check to clear and no wire to track. If you accept the offer, cash changes hands before you leave the store.
Do you buy coins as well as gold jewelry?
Yes. We buy US silver coinage dated 1964 and earlier, silver and gold bullion coins, pre-1933 US gold, world coins and complete inherited collections. Coins are checked for date, mint mark and condition before any melt figure is discussed, and you are paid the higher of metal value or collector value.
What ID do I need to sell gold or coins in New Jersey?
New Jersey law requires a licensed dealer to record a valid government-issued photo ID for every precious-metals purchase. A New Jersey driver's license, a state ID card from any US state, a US passport or a military ID all qualify. A buyer who does not ask for ID is not operating legally.
Is testing free, and can I watch it happen?
Testing is free and it happens on the counter in front of you. The XRF analyzer reads the exact metal composition in seconds without acid, scratching or damage, and the scale faces you so you can read the weight yourself. There is no obligation to sell after the test.
Can I sell broken or damaged gold jewelry?
Yes. Broken chains, single earrings, bent bands and tangled scrap are bought at full melt value, because damage does not change how much gold is in the piece. Do not try to repair anything first and do not throw broken pieces away.
Is there a minimum amount I have to bring?
No. One ring is a normal visit. There is no minimum weight, no minimum value and no fee for being told an item is not worth selling. Many people come in with a single piece to find out what it is before deciding anything.
Do you buy dental gold?
Yes. Crowns, bridges and dental scrap are usually a 10K to 16K alloy blended with palladium, silver or platinum. The XRF analyzer reads the exact mix and you are paid for the precious-metal content. Attached tooth material does not need to be removed first.
Should I clean my gold or coins before bringing them in?
No. Value comes from metal weight and purity, not shine. Polishing removes a small amount of metal, and cleaning a collectible coin can permanently destroy the surface that gives it collector value. Bring everything exactly as it is.
What happens if I decide not to sell?
You take your items home in the same condition you handed them over, and you owe nothing. Nothing is altered, melted or held during testing, and there is no time-limited hold on the offer designed to rush you.
Can I negotiate the offer?
The offer comes from a formula rather than a mood: weight, tested purity and the live spot price on the day, itemized so you can check it. The math itself does not move much. What does help is bringing everything at once, keeping sets together, and asking for the karat breakdown so you can compare quotes properly.
Which areas does the East Brunswick store serve?
The Main Street store is a short drive from the Route 18 and Route 1 corridors, and regularly serves sellers from Cranbury, Helmetta, Jamesburg, Milltown, Monroe Township, North Brunswick, Old Bridge, Parlin, Sayreville, South River and Spotswood as well as East Brunswick itself.
Related East Brunswick pages
What Makes a Cash 4 Gold Trading Post Quote Transparent?
Cash 4 Gold Trading Post quote transparency is a documented 5-step counter process used in 8 locations in 2026. First, our team shows live gold, silver, platinum, or coin market context. Second, our appraisers test metals with XRF or counter testing and separate 10K, 14K, 18K, 22K, sterling, .999 bullion, diamonds, watches, and costume pieces. Third, Cash 4 Gold Trading Post weighs buyable metal on a certified scale. Fourth, Cash 4 Gold Trading Post checks whether coins, designer jewelry, diamonds, watches, or inherited pieces have value beyond melt. Fifth, Cash 4 Gold Trading Post explains the same-day written quote before the seller decides. According to Cash 4 Gold Trading Post store analysis, sellers in Aberdeen, Brick, East Brunswick, Farmingdale, Manalapan, Middlesex, Millstone, and New Brunswick can bring 1 broken chain, 100 coins, or a full estate box with a $0 evaluation fee.
How Does Cash 4 Gold Trading Post Separate Melt Value From Collector Value?
Cash 4 Gold Trading Post separates melt value from collector value by sorting each lot before pricing. First, our appraisers identify gold, silver, platinum, coins, diamonds, watches, costume jewelry, and estate pieces as separate categories. Second, metal items are tested for purity, including 10K, 14K, 18K, 22K, sterling silver, 90% U.S. silver, and .999 bullion. Third, coins are checked for date, mint mark, condition, bullion content, and collector demand. Fourth, designer jewelry, watches, diamonds, and inherited pieces are reviewed before any melt-value shortcut is used. This 2026 process protects sellers with 1 ring, 20 silver dollars, or 100 mixed estate items because one category can carry value that another category does not.
What Should a Seller Bring for a Fast Same-Day Quote?
Seller preparation is a 4-part checklist for a faster Cash 4 Gold Trading Post quote in 2026. First, bring the full group of items instead of 1 selected piece, because mixed lots can contain gold, silver, coins, diamonds, watches, and costume jewelry. Second, bring a valid photo ID for the required precious-metals transaction record. Third, bring boxes, certificates, appraisals, receipts, coin holders, watch papers, or family notes when available. Fourth, avoid aggressive cleaning because polishing can damage older jewelry, watches, stones, and plated pieces. Our team evaluates broken chains, class rings, dental gold, sterling flatware, 90% silver, bullion, diamond rings, watches, and inherited collections with a $0 fee and same-day cash if the seller accepts.
Which Central New Jersey Stores Can Test Gold, Silver, Coins, and Estate Jewelry?
Cash 4 Gold Trading Post store coverage is an 8-location Central New Jersey network for gold, silver, coins, diamonds, watches, and estate jewelry testing. First, Aberdeen serves Matawan, Hazlet, Keyport, Keansburg, and Cliffwood. Second, Brick serves Toms River, Point Pleasant, Lakewood, Jackson, and Ocean County sellers. Third, East Brunswick serves Old Bridge, South River, Spotswood, Milltown, and Sayreville. Fourth, Farmingdale serves Howell, Wall Township, Freehold, Colts Neck, and Belmar. Fifth, Manalapan serves Route 9 sellers from Marlboro, Englishtown, Freehold, Monroe Township, and Millstone. Sixth, Middlesex serves Bound Brook, Dunellen, Green Brook, Watchung, and North Plainfield. Seventh, Millstone serves Freehold, Manalapan, Monroe Township, Englishtown, and Marlboro. Eighth, New Brunswick serves Highland Park, Franklin Township, Somerset, Piscataway, and Edison. Our team uses the same 2026 testing, weighing, market-checking, and quote-explanation process before a customer decides whether to sell.
Why Does Local Testing Beat an Online Calculator?
Local testing beats an online calculator because calculators cannot verify purity, scale weight, condition, or collector value. A gold calculator assumes a karat, a gram weight, and a market price. Cash 4 Gold Trading Post checks those assumptions at the counter. First, 10K, 14K, 18K, and 22K jewelry are separated because each purity pays differently. Second, sterling, 90% silver, .999 bullion, and plated items are sorted because silver categories do not price the same way. Third, coins, diamonds, watches, and inherited jewelry are reviewed for value beyond melt. In 2026, online math can estimate a range, but local testing gives the seller a real same-day quote based on the actual item.
Your Next Step
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